Ancient Roman ‘Designer’ Labels, Marks – #GoXplrr

Exhibit explores ancient Roman ‘designer’ labels, trademarks This Monday, June 13, 2016 photo shows a bronze slave collar of the 5th century displayed at “Made in Roma” exhibition at the Trajan’s Markets site in Rome. In an ancient twist to today’s Made-in-Italy labeling, Romans of some 2,000 years ago took to branding with zeal, putting names, trademarks and other identifying details with meticulous care on items including tableware, plumbing pipes and lead ammunition for slingshots. (Fabio Frustaci/Associated Press)

 

By Frances D’Emilio | AP June 16 at 4:08 AM ROME — In an ancient twist to today’s Made-in-Italy labeling, Romans of some 2,000 years ago took to branding with zeal, putting names, trademarks and other identifying details with meticulous care on items including tableware, plumbing pipes and lead ammunition for slingshots.The ancients’ passion and pride in labeling their products and possessions is amply documented in an exhibit installed in the towering halls of the ruins of Trajan’s Markets, once an efficient, bustling complex of shops and offices evocative of our modern shopping malls.Entitled “Made in Roma,” the elaborately detailed show runs until Nov. 20 at the ancient marketplace, a locale that many tourists ignore in their rush to visit the nearby Roman Forum and Colosseum.Even the very foundations of ancient Rome were labeled. The exhibit opens with brickwork and roof tiles bearing the trademarks of producers, including a group of upper-class Roman women.

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Source: Exhibit explores ancient Roman ‘designer’ labels, trademarks – The Washington Post

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